BRUSSELS - the European Comissie Google Tuesday authorisation for the adoption of the online advertisement company Doubleclick have given. The company has wound up the adoption. The aggregation of both American companies has little risk for consumers, thus research for European commissioner Neelie kroes (competition).
Google want 3.1 billion dollar (approximately two billion euro) pay for Doubleclick that specialized is in banners. In that area Google are not yet terrible active. Rather the American trade watching dogs approved FTC the adoption already. Privacy Potsherd has only examined the consequences of the adoption on the competive position of Google. The euro commissioner has not bent himself, just like earlier the FTC, concerning the objections which have submitted many privacy organisations against the adoption.
Google and Doubleclick collect both large quantities information on Internet users. Critici fear that Google get too much personal details in hands after the adoption. Wound up Google made shortly after the decision of potsherd confessed that the adoption has been wound up.
“with this adoption Google now have the leading platform for picture advertisements as a result of which we are able rapidly improvements in the field of technology and infrastructure on the market”, thus top man bring Eric Schmidt of the company. “because of this the effectiveness, meetbaarheid and performances of digital media are drastically raised for editors, advertisers and offices and this way also the relevance of advertisements for users.”